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@@ -1165,4 +1165,151 @@ function renderCustomerSourceChart($source_data) {
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});
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</script>
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<?php
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+}
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+
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+/**
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+ * 获取客户转化漏斗数据
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+ *
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+ * @param mysqli $conn 数据库连接
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+ * @param string $start_date 开始日期
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+ * @param string $end_date 结束日期
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+ * @return array 客户转化漏斗数据
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+ */
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+function getCustomerConversionFunnel($conn, $start_date, $end_date) {
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+ // 获取总客户数（潜在客户）
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+ $total_sql = "SELECT COUNT(id) as total FROM customer";
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+ $total_result = $conn->query($total_sql);
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+ $total_row = $total_result->fetch_assoc();
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+ $total_customers = $total_row['total'];
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+
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+ // 获取明确需求的客户数
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+ $needs_sql = "SELECT COUNT(id) as needs_count FROM customer WHERE cs_deal = 2";
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+ $needs_result = $conn->query($needs_sql);
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+ $needs_row = $needs_result->fetch_assoc();
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+ $needs_customers = $needs_row['needs_count'];
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+
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+ // 获取已成交客户数
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+ $deal_sql = "SELECT COUNT(id) as deal_count FROM customer WHERE cs_deal = 3";
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+ $deal_result = $conn->query($deal_sql);
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+ $deal_row = $deal_result->fetch_assoc();
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+ $deal_customers = $deal_row['deal_count'];
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+
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+ // 获取有订单的客户数
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+ $order_sql = "SELECT COUNT(DISTINCT customer_id) as order_count FROM orders WHERE order_date BETWEEN ? AND ?";
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+ $order_stmt = $conn->prepare($order_sql);
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+ $order_stmt->bind_param("ss", $start_date, $end_date);
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+ $order_stmt->execute();
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+ $order_result = $order_stmt->get_result();
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+ $order_row = $order_result->fetch_assoc();
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+ $order_customers = $order_row['order_count'];
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+
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+ // 获取复购客户数（多次下单）
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+ $repeat_sql = "SELECT COUNT(customer_id) as repeat_count FROM (
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+ SELECT customer_id, COUNT(id) as order_count
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+ FROM orders
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+ WHERE order_date BETWEEN ? AND ?
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+ GROUP BY customer_id
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+ HAVING order_count > 1
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+ ) as repeat_customers";
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+ $repeat_stmt = $conn->prepare($repeat_sql);
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+ $repeat_stmt->bind_param("ss", $start_date, $end_date);
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+ $repeat_stmt->execute();
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+ $repeat_result = $repeat_stmt->get_result();
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+ $repeat_row = $repeat_result->fetch_assoc();
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+ $repeat_customers = $repeat_row['repeat_count'];
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+
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+ return [
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+ 'stages' => ['潜在客户', '明确需求', '已成交', '有效订单', '复购客户'],
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+ 'counts' => [$total_customers, $needs_customers, $deal_customers, $order_customers, $repeat_customers]
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+ ];
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+}
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+
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+/**
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+ * 渲染客户转化漏斗图表
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+ *
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+ * @param array $funnel_data 客户转化漏斗数据
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+ * @return void
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+ */
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+function renderCustomerFunnelChart($funnel_data) {
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+ ?>
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+ <div class="chart-container">
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+ <div class="chart-header">
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+ <h2 class="chart-title">客户转化漏斗</h2>
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+ </div>
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+ <canvas id="customerFunnelChart" style="max-height: 400px;"></canvas>
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+
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+ <div class="customer-stats-summary">
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+ <div class="stats-row">
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+ <?php
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+ foreach ($funnel_data['stages'] as $index => $stage):
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+ $current_count = $funnel_data['counts'][$index];
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+ $prev_count = $index > 0 ? $funnel_data['counts'][$index-1] : $current_count;
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+ $conversion_rate = $prev_count > 0 ? ($current_count / $prev_count) * 100 : 0;
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+ ?>
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+ <div class="stat-item">
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+ <span class="stat-label"><?php echo $stage; ?>:</span>
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+ <span class="stat-value"><?php echo number_format($current_count); ?></span>
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+ <?php if ($index > 0): ?>
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+ <span class="stat-conversion">
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+ 转化率: <?php echo number_format($conversion_rate, 1); ?>%
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+ </span>
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+ <?php endif; ?>
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+ </div>
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+ <?php endforeach; ?>
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+ </div>
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+ </div>
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+ </div>
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+
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+ <script>
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+ // 客户转化漏斗图
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+ var funnelCtx = document.getElementById('customerFunnelChart').getContext('2d');
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+ var funnelChart = new Chart(funnelCtx, {
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+ type: 'bar',
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+ data: {
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+ labels: <?php echo json_encode($funnel_data['stages']); ?>,
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+ datasets: [{
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+ label: '客户数量',
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+ data: <?php echo json_encode($funnel_data['counts']); ?>,
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+ backgroundColor: [
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+ 'rgba(54, 162, 235, 0.7)',
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+ 'rgba(75, 192, 192, 0.7)',
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+ 'rgba(255, 206, 86, 0.7)',
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+ 'rgba(255, 99, 132, 0.7)',
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+ 'rgba(153, 102, 255, 0.7)'
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+ ],
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+ borderWidth: 1
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+ }]
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+ },
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+ options: {
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+ indexAxis: 'y',
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+ responsive: true,
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+ scales: {
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+ x: {
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+ beginAtZero: true,
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+ title: {
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+ display: true,
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+ text: '客户数量'
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+ }
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+ }
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+ },
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+ plugins: {
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+ tooltip: {
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+ callbacks: {
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+ afterLabel: function(context) {
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+ var index = context.dataIndex;
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+ if (index > 0) {
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+ var currentValue = context.parsed.x;
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+ var previousValue = context.dataset.data[index-1];
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+ var conversionRate = previousValue > 0 ? (currentValue / previousValue * 100).toFixed(1) : 0;
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+ return '转化率: ' + conversionRate + '%';
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+ }
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+ return '';
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+ }
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+ }
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+ }
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+ }
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+ }
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+ });
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+ </script>
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+ <?php
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}
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igb